Speaking to media or on a podcast as a GitLab team member is a significant responsibility. If more than one person are performing a role, the task should be shared to update the handbook with all processes or guidelines. Rather than create many nested pages, include everything on one page of your role’s handbook with an index at the top. Anything that is a process in marketing should be documented in the Marketing Handbook.
The executive summary tells readers about the company’s growth, and how they are about to overtake one of their competitors. But there’s no mention of specific metrics or figures–that will be highlighted in the next section of the marketing plan. Basically, you can use the Executive Summary as a primer for the rest of your marketing plan. Or they’ll get lucky and score a big marketing win but soon find themselves unable toscale their marketing tactics, goals and strategiesto drive consistent growth. At times, it may make sense for GitLab to invest in other countries that are outside of the P0 & P1 list above. If money is spent, the reasons will need to be documented in the related issue. In order to focus our efforts around investments the company should make per country, worldwide, it was important that sales and marketing leadership agreed to countries of priority.
We all have stressful weeks so please unplug on the weekends where possible. Acknowledge receipt of emails ([email protected], FYIs) by BCC’ing the list.
Outlining your user personas is an important part of a marketing plan that should not be overlooked. Now, this may not seem like the most important part of your marketing plan, but I think it holds a ton of value. They not only identify a specific metric in each of their goals, they also set a timeline for when they will be increased. The folks over atVoyMediaadvise that you should set goals that impact website traffic, conversions, and customer success — and to use real numbers.
The Marketing team meets weekly to review announcements, strategy developments, company updates, OKRs, and KPIs. This is the primary meeting for discussing strategy and tactics, resolving conflicts and communicating information.
Respond when you are cc’d with an action item on issues by end of next business day. The CMO prioritizes the agenda and kicks off the meeting with announcements and updates on strategy, company and org.