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Marketing And Company Management

For example, Atlassian held an invite-only CIO Lunch in both New York and Silicon Valley. The VIP event allowed industry leaders to come together to discuss challenges and breakthroughs that were relevant in their field. Every year, Adobe hosts MAX, a creativity conference for users of Adobe’s Creative Cloud. Attendees get a front row seat to the latest product updates and innovations from Adobe.

Here are three tools that help to create an integrated automation solution. “The biggest thing for event professionals with integrated solutions to remember is that everything can be done. ” For a comprehensive overview of ABM and how it can be applied to events check out The CMO’s Guide to Account-Based Event Marketing. Landing event sponsorships and partnerships is critical to producing a successful event. It’s not just a matter of finding sponsors and partners, it’s about finding the right ones. Did your previous event venue provide enough space for effective networking? If not, it would be best to find a venue that better facilitates networking sessions.

The more specific you are when articulating your event goals, the closer you will be to achieving them. Asking detailed questions can be a great way to come up with comprehensive answers. When we understand that in the event, we can understand what activations to include. technology for virtual and augmented reality continue to evolve at a rapid pace, virtual events may quickly become a mainstream form of live events. For example, DeveloperWeek attracts developers in San Francisco, New York, Austin, and Chicago. The week-long event includes multiple developer conferences, a hackathon, and a hiring mixer for prospective job seekers.

Marketing Business

One example is Forbes Under 30 Summit, which brings together young professionals, A-list speakers, speed-pitching, and the infamous pub crawl. The immersive event allows eager young industry innovators a platform to share their voice and network with peers. For more information, check out our key takeaways from the event. For example , the ABM Leadership Alliance held their first seminar in Boston called ABM by the Numbers. The event brought together B2B marketers focused on driving their event strategies with key metrics and gave professionals a channel to share and discuss key learnings and present case studies.

Ask yourself detailed questions based on previous events as well as attendee survey responses in order to better understand what type of venue will best address those areas of improvement. Once your goals are set and your KPI’s defined, finding the right event venue will be crucial in determining event success. There are many things to consider when choosing a venue and to help you start thinking in the right direction, check out the 3 tips below. Make sure to record the number of check-ins during the day of the event and compare this number against the total registrations. A high discrepancy between these two figures would be worth looking into. Similar to registrations, the total number of check-ins can be sliced in different ways to better understand the attendee demographic.

Between 2017 to 2018 the number of companies organizing 20 or more events per year increased by 17%. Each of the above examples leverages the power of live experiences to achieve business goals. Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Society.

Seminars usually take place in a more intimate setting and are heavily focused on educating attendees. The smaller group of attendees allows for more in-depth discussions and valuable knowledge sharing. Seminars usually last one day and often times only for a few hours. To learn more about the IMEX brand and their philosophy on designing a successful trade show, check out our interview with Carina Bauer, CEO at IMEX on the IN-PERSON Podcast. Improved technology combined with the growing need of events has resulted in a wide range of event types. Having a firm understanding of each type of event will help event marketers determine which ones align most closely their specific goals. Below is a thorough but by no means exhaustive list of event types.